The CMO Manifesto: A 100-Day Action Plan for Marketing Change Agents

What inspired John to work with dozens of CMOs to write this book? Check out this short video to find out.

Make An Impact.
Quickly.

As a marketing change agent, your first 100 days are critical. Here’s a step-by-step roadmap to improve your odds of success.

The CMO Manifesto outlines a sure-fire method to reinvent the onboarding process for new marketing executives. This is not only important for the individual, but invaluable for the brands they represent.
Doug Albregts
President, Sharp Imaging and Information Company of America
Wow…I wish I had this roadmap when I was building this new marketing organization for Symantec!
Steve Cullen
SVP, Worldwide Marketing for SMB and .Cloud, Symantec Corporation
There are those who ‘teach’ and those who ‘do.’ John Ellett does both here in The CMO Manifesto, a must read for any new leader stepping into an important role.
Keith Levy
President, Royal Canin and former CMO, Anheuser-Busch
Wish I had this before my last job. So much good stuff. Really love the examples. GREAT READ!
Nigel Dessau
former CMO, AMD
The CMO Manifesto is terrific! I’m sure it will be a valuable resource for new (or constantly renewing) CMOs.
Charlie Young
Vice President, Corporate Marketing, Zimmer Holdings
New CMOs have a short window of opportunity to become successful change agents for their companies so they need to make the most of their first 100 days. The insights and tools in The CMO Manifesto are invaluable resources that can improve the odds of success for any marketing executive.
Donovan Neale-May
Executive Director, CMO Council